Must haves for a 90-day strategic plan

Last Updated: May 7, 2023By
Must haves for a 90-day strategic plan

As a small business owner, you understand the importance of planning for the future. One effective planning tool for businesses is a 90-day strategic plan. A 90-day strategic plan is a short-term plan that helps businesses to focus on their priorities, set achievable goals, and allocate resources effectively. It provides an opportunity for businesses to review their progress towards their annual goals and adjust their plans for the upcoming quarter.

Planning every 90 days allows small businesses to stay agile and flexible. Focusing on short-term goals, you can quickly adapt to changes in the market or business environment. It also enables the opportunity to break down long-term or bigger goals into smaller, more manageable chunks, increasing the likelihood of completion.

Not to mention that regular planning sessions help to increase accountability and team members are more likely to take ownership of their tasks and most importantly deliver results.

And we love the 90-day planning process as it helps business owners make more informed and better decisions because you are regularly reviewing progress, so you can identify what’s working and what’s not, and adjust plans as needed based on data and results.

So what should you include in your strategic plan?

What your 90-day strategic plan should include:

  1. Goals: The first step in creating a 90-day strategic plan is to define your goals. Identify specific, measurable, achievable, relevant, and time-bound (SMART) goals that align with your long-term vision and strategic objectives.
  2. Priorities: Once you have identified your goals, prioritise them based on their importance to your business. This will help you to allocate your resources effectively and focus on the most critical tasks.
  3. Analysis: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to assess your business’s strengths, weaknesses, opportunities, and potential threats. Use this analysis to identify areas where you can improve and areas where you can capitalise on opportunities.
  4. Resources: Once you have identified your priorities, determine the resources (financial, human, and physical) needed to achieve your goals. Make sure you allocate your resources effectively to ensure you can achieve your goals within the 90-day period.
  5. Action Plan: Develop a detailed action plan that breaks down each goal into smaller, actionable steps. Assign responsibility for each task to a team member, and set deadlines to ensure accountability.
  6. KPI Check-in: Identify key performance indicators (KPIs) to track progress towards your goals. Establish benchmarks and targets for each KPI to help you assess progress over the 90-day period.
  7. Follow-up Schedule: Schedule regular check-ins to monitor progress, assess results, and adjust the action plan as needed. These check-ins should be frequent enough to allow for course correction but not so frequent that they become a distraction from achieving your goals.

How to make planning less of a yawn-fest

Whilst quarterly planning sessions can be a great opportunity to reflect on progress, set new goals, and make plans for the future… they can come with an air of boredom, dread, or an inspiration flat-line. These sessions can also be tedious and monotonous, making it challenging to keep team members engaged and enthusiastic.

So, we want to share some ideas to make your 90-day planning sessions more fun and engaging:

Create a relaxed atmosphere: Hold the session in a relaxed and informal setting, such as a coffee shop or a park, to make it more enjoyable and less intimidating.

Use interactive activities: Use interactive activities, such as role-playing, brainstorming, and team-building exercises, to encourage participation and foster collaboration.

Set goals and rewards: Set achievable goals for the upcoming quarter and offer rewards, such as team outings or bonuses, to motivate team members to work towards them.

Celebrate success: Celebrate the successes of the previous quarter and acknowledge team members’ contributions to those successes. This positive reinforcement can create a sense of accomplishment and inspire team members to continue working towards new goals.

Incorporate gamification: Incorporate gamification techniques, such as point systems or leaderboards, to make the planning process more engaging and competitive.

Encourage creativity: Encourage creativity by allowing team members to think outside the box and explore new ideas. This can spark innovation and generate fresh perspectives.

Incorporate team-building activities: Incorporate team-building activities, such as group outings or volunteer work, to build camaraderie and strengthen relationships between team members.

Your 90-day strategic plan is a valuable tool for improving performance, focusing on priorities, and putting you on a path to achieving your goals. By following the steps outlined in this article, you can develop a comprehensive 90-day strategic plan that sets you up for success.

If you need help with your strategic planning process, our experienced business consultants can guide you through the process so that you can get an action plan to achieve your goals. We’ll make it fun, we promise! Contact us to find out more about working with an optimise and grow consultant.

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