48 of the Best Customer Experience Quotes for Online Entrepreneurs

Last Updated: February 24, 2024By
Best Customer Experience Quotes

More and more data is making it clear that stellar customer experience is what will set your business apart.

Consequently, building a customer experience strategy for your business is critical, which is why we’ve been focusing on it so much lately.

If you’re still not convinced, take a look at these 48 customer experience quotes that drive home just how important this topic truly is to the success of your business.

48 of the Best Customer Experience Quotes

1. the feeling makes the difference


2. provide consistent experience

Customer loyalty comes from consistent experience. They learn to count on you.
~ Jimmy John LIautraud

3. don’t just sell the service

As a brand marketer, I”m a big believer in ‘branding the customer experience,’ not just selling the service.
~ John Sculley

4. word of mouth is powerful

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
~ Jeff Bezos

5. the next competitive battleground


6. employees control the culture

Keeping customers is about the experience, and the employees control the culture and temperature of the business. Never forget that.
~ Steve Wynn

7. we are the hosts

We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.
~Jeff Bezos

8. consistent brand experience

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
~ Angela Ahrendts

9. perception is reality


10. reinvent yourself

If companies start reinventing themselves and focus on the customer experience more, they will win out in the end.
~Alfred Lin

11. personalised experience

I firmly believe that personalized experiences with brands drive loyalty and relevance for customers.
~ Katrina Lake

12. one pure customer experience

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.
~Angela Ahrendts

13. more valuable than $10k of advertising


14. improve the experience

Our focus is on the customers and improving their experience. We believe that if we do that well, competition, prices, and profits will all take care of themselves.
~ Bhavish Aggarwal

15. make it easy to buy

Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
~ Mark Cuban

16. get closer to your customer

Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.
~ Steve Jobs

17. the customer is the hero

Make the customer the hero of your story.
~ Ann Handley

18. the customer is the purpose


19. the customer comes first

When the customer comes first, the customer will last.
~ Robert Half

20. treat the customer as if you are the customer

Treat the customer as if you are that customer.
~ Gena Lorraine

21. not just a department

Customer service should not be a department. It should be the entire company.
~ Tony Hsieh

22. your competitor is only a mouse click away

In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.
~ Doug Warner

23. service is who you are

Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.
~ Betsy Sanders

24. service worthy of repeat business

Merely satisfying customers will not be enough to earn their loyalty. Instead, they must experience exceptional service worthy of their repeat business and referral. Understand the factors that drive this customer revolution.
~ Rich Tate

25. happy customers are your best sales team


26. start now

The longer you wait, the harder it is to produce outstanding customer service.
~ William H. Davidow

27. work backward

You’ve got to start with the customer experience and work back toward the technology, not the other way around.
~ Steve Jobs

28. internet makes it exponential

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
~ Jeff Bezos

29. every touchpoint is important


30. you have to care

If you don’t care, your customer never will.
~ Marlene Blaszczyk

31. it isn’t an expense

Customer experience isn’t an expense. Managing customer experience bolsters your brand.
~ Stan Phelps

32. make them love doing business with you

The key is when a customer walks away, thinking ‘Wow, I love doing business with them, and I want to tell others about the experience.
~ Shep Hyken

33. ask questions

Always begin with: So that I can better serve you, do you mind if I ask a few questions?
~ Jodie Shaw

34. make life less difficult


35. innovate

Every day we were saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.
~ Bill Gates

36. exceed expectations

The first step in exceeding your customer’s expectations is to know those expectations.
~ Roy H. Williams

37. keep the promise

Customer service is the experience we deliver to our customer. It’s the promise we keep to the customer. It’s how we follow through for the customer. It’s how we make them feel when they do business with us.
~ Shep Hyken

38. whatever you do, do it well

Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.
~ Walt Disney

39. customer service is the new marketing


40. give more than they expect

Here is a simple but powerful rule: always give people more than what they expect to get.
~ Nelson Boswell

41. create a feedback loop

I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.
~ Elon Musk

42. be laser focused

If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word of mouth is so very, very powerful.
~ Jeff Bezos

43. each customer is the only customer

We have entered the era of the customer. Today, providing customers with outstanding customer service is essential to building loyal customers and a long lasting brand.
~ Jerry Gregoire

44. holistic customer experience


45. know what your customers want

Know what your customers want most and what your company does best. Focus on where those two meet.
~ Kevin Stirtz

46. nail your first impression

You never get a second chance to make a first impression.
~ Will Rogers

47. not just a loyalty card

The way to a customer’s heart is much more than a loyalty program. Making customer evangelists is about creating experiences worth talking about.
~ Valerie Maltoni

48. service trumps price



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Optimise & Grow is a boutique business development consultancy and operations management team who work with online business owners to streamline, automate and optimise so that they can build, grow and scale their business efficiently. Our super-powers are customer experience optimisation, project management, leveraging data insights for business growth, and common sense. #fuelledbycoffee Connect with us here: INSTAGRAM | LINKEDIN | CONTACT

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